We’re investing in marketing, but can’t tell what’s actually working.
You have plenty of data, but it’s still hard to see which efforts are driving growth and which aren’t worth the investment.
We’re doing more marketing, but results aren’t improving.
Your team is active and spend is increasing, but performance isn’t getting meaningfully better.
We’ve plateaued and can’t figure out why.
You’ve found what works, but it’s unclear what to scale next. The tactics that drove early wins aren’t translating into the next phase of growth.
Everyone’s busy but nothing feels coordinated.
Your team is executing across channels, but there’s no clear priority or direction tying it all together.
We’re making big marketing decisions without real confidence.
Your team is moving forward with major bets, but it’s unclear whether those choices are grounded in evidence or instinct
The team is stretched between big-picture strategy and day-to-day execution.
Your team is shipping campaigns and managing channels, but there’s little time to step back and shape strategy.
You need senior marketing leadership, not more execution.
Meet Rachel Zinanti
Fractional CMO
I’m brought in when marketing is busy, data exists, but decisions still feel harder than they should. My role is to improve decision quality so teams stop reacting and start operating with confidence.
My goal is simple: bring clarity, direction, and sustainable growth to marketing.
How I Work With Teams
I own marketing direction, working closely with your team and leadership to translate performance data into clear priorities and tradeoffs so teams can make confident decisions without second-guessing.
This work requires a willingness to change course and stop doing work that isn’t delivering real impact. I work best with capable teams who want clarity, not cover.
I help teams use the data they already have so marketing stops feeling scattered and starts moving the business forward.
I’m typically brought in when:
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Data exists but is not trusted or understood
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Teams are unsure what is actually driving results
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The cost of unclear decisions is becoming visible
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Leadership wants clearer decisions and more structured marketing systems
After working with me:
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Decisions are grounded in data without overwhelm
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You have a clear direction and a plan you feel confident about
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Marketing activity aligns with measurable outcomes
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Marketing feels calmer and less reactive
What Makes My Approach Different
What makes me different from other fractional CMOs is not the ideas or tactics I bring. It’s pattern recognition, interpreting data for real decisions, disciplined prioritization, and comfort saying, “this matters, that does not.”
I've spent 15+ years in marketing, including leadership roles managing multi-million dollar ad budgets and leading teams through $3M to $15M revenue growth stages. I've seen what happens when teams confuse activity with progress, when "we need better attribution" becomes a reason to delay decisions, and when everyone's hitting their channel goals but the business isn't growing.
I bring judgment from making these decisions with real budgets on the line.
Is This A Fit For You?
This is likely a fit if:
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You have a team in place to execute
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You're already investing in marketing
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You need senior-level leadership without hiring a full-time executive
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The challenge is decision quality, not effort
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You are open to changing priorities and direction
This is not a fit if:
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You are an early-stage or pre-revenue
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You need hands on execution
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The challenge is decision quality, not effort
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You want ideas without operational change
Services
Strategic Marketing Performance Assessment
A focused, one-time engagement to clarify what is actually driving growth and what is holding it back.
Designed for teams with active marketing and real data, but unclear signals. I analyze your channels, funnel, and performance patterns to identify what’s working, what’s misaligned, and where growth is being constrained.
You walk away with a clear, prioritized view of what to fix, what to test, and what to scale, so future decisions feel grounded instead of reactive.
This is not a brand exercise or surface-level audit. It’s a strategic performance assessment designed to inform real growth decisions.
Fractional CMO
Ongoing senior marketing leadership embedded within your organization.
I set marketing direction and priorities in partnership with leadership, owning strategic decisions and bringing structure to how marketing is planned, evaluated, and adjusted over time.
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Best for organizations that need consistent CMO-level leadership without expanding their executive team.
Advisory
Ongoing access to senior marketing judgment without embedded leadership.
I help you interpret performance signals, clarify priorities, and navigate tradeoffs across whatever your team is facing at the moment.
Best for teams who want consistent senior perspective while retaining internal ownership of execution.