Rachel Zinanti
Fractional Marketing Director for Growing B2C Companies
You’ve got campaigns running, metrics reporting, and people doing the work — but performance still feels murky. You’re stuck in the middle: disconnected tactics, unclear priorities, and no one truly owning the strategy or big picture.
I’m Rachel Zinanti, a fractional marketing director for $2M–$15M B2C businesses. I step in when marketing is active — but not adding up.
I bring:
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Strategic clarity
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Channel prioritization
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Funnel + CRO alignment
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Performance insight
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Actionable plans
Not another freelance executor. Not a marketing generalist. I collaborate and work alongside you and your team to lead what actually drives growth.
With 15+ years of experience, I’ve led performance for eCommerce, wellness, home, and personal finance brands — managing over $8M+/month in ad spend with results like:
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74% YoY revenue growth
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32% drop in cost-per-lead
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92% lift in landing page conversions.

Services
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Marketing Growth Audit
When you’ve got active marketing but no clarity on what’s working — the audit gives you a strategic reset. I assess your paid channels, funnel performance, messaging, and core KPIs, then deliver a 90-day growth plan with clear priorities to move forward.
Best for: Teams that need answers before investing more.
2
Fractional Marketing Director
I embed into your business part-time to lead strategy, guide priorities, and turn scattered marketing into a system that performs. You get senior-level thinking, calm leadership, and executional oversight — without the overhead of a full-time hire.
Best for: Growth-stage teams with active channels who need clarity, direction, and performance lift.
Is this the right fit for you?
You're a good fit if:
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You’re doing at least $2M in annual revenue and have customer traction
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You’re already running ads, sending emails, or driving traffic
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You’re using performance tracking tools like Google Analytics, CRM, or dashboards
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You’ve got a team or vendors — but no one leading the strategy
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You want insight, prioritization, and marketing that performs
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You value strategic leadership and honest, data-driven feedback​
You're not a fit if:
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You’re still trying to validate your offer, audience, or business model
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You don’t have access to basic data tools (Google Analytics, CRM, performance dashboards) or aren’t willing to implement them
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You need someone to build everything from scratch (copy, design, tech stack)
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You expect one person to be strategist, executor, analyst, and media buyer
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You don’t yet have the team or traction needed to act on strategic direction