Data-Driven Digital Marketing That Drives Business Growth

Helping growing $2M–$15M B2C businesses transform their digital marketing.

Rachel Zinanti

Fractional Marketing Director for Growing B2C Companies

You’ve got campaigns running, metrics reporting, and people doing the work — but performance still feels murky. You’re stuck in the middle: disconnected tactics, unclear priorities, and no one truly owning the strategy or big picture.

I’m Rachel Zinanti, a fractional marketing director for $2M–$15M B2C businesses. I step in when marketing is active — but not adding up.

I bring:

Strategic clarity
Channel prioritization
Funnel + CRO alignment
Performance insight
Actionable plans

Not another freelance executor. Not a marketing generalist. I collaborate and work alongside you and your team to lead what actually drives growth.

With 15+ years of experience, I’ve led performance for eCommerce, wellness, home, and personal finance brands — managing over $8M+/month in ad spend with results like:

74% YoY revenue growth
32% drop in cost-per-lead
92% lift in landing page conversions.

Services

Marketing Growth Audit

When you’ve got active marketing but no clarity on what’s working — the audit gives you a strategic reset. I assess your paid channels, funnel performance, messaging, and core KPIs, then deliver a 90-day growth plan with clear priorities to move forward.

Best for: Teams that need answers before investing more.

Request A Growth Audit

Fractional Marketing Director

I embed into your business part-time to lead strategy, guide priorities, and turn scattered marketing into a system that performs. You get senior-level thinking, calm leadership, and executional oversight — without the overhead of a full-time hire.

Best for: Growth-stage teams with active channels who need clarity, direction, and performance lift.

Explore Working Together

David P. | Multimedia Publishing

“Rachel is a terrific analyst who asks the right questions within the context of clear strategic objectives. Her PPC skills are prodigious, indeed! All that, and she's a pleasure to work with. Highly consultative, engaging, and absolutely dedicated to contributing to the bottom line."

Is this the right fit for you?

You're a good fit if:

You’re doing at least $2M in annual revenue and have customer traction
You’re already running ads, sending emails, or driving traffic
You’re using performance tracking tools like Google Analytics, CRM, or dashboards
You’ve got a team or vendors — but no one leading the strategy
You want insight, prioritization, and marketing that performs
You value strategic leadership and honest, data-driven feedback

You're not a fit if:

You’re still trying to validate your offer, audience, or business model
You don’t have access to basic data tools (Google Analytics, CRM, performance dashboards) or aren’t willing to implement them
You need someone to build everything from scratch (copy, design, tech stack)
You expect one person to be strategist, executor, analyst, and media buyer
You don’t yet have the team or traction needed to act on strategic direction